I’m Heather Zankman, the founder of Web Clarity & Confidence and your go-to for all things web strategy.

I’ve spent the last decade working as a copywriter and website strategist learning all the “webby" things so you don’t have to.

The Professional Scoop

• 10+ years of professional communications experience

• 5+ years of dedicated website communications

• Bachelor’s degrees in English and creative writing

• On my way to becoming a certified UX professional

I’ve been at the table for numerous, award-winning website redesigns and content strategy projects, and there’s not a single messy website or topic I don’t have fun making sense of.

I currently manage a Webby©-honored website (think the Emmys for websites!) for a private liberal arts university where every day is spent strategizing and writing for varied audiences and complex topics. I’ve supported many industries, including government, finance, sustainability, education, housing, and healthcare. I even spent a year working in London (just me and my cat) with a global infrastructure investment company. My diverse portfolio truly spans the gamut—from J.K. Rowling’s neurology clinic (it’s awesome!), complex finance/construction models, “uni” housing on the coast of Wales, and guides to help military families stay safe during hurricanes.

But don’t let the years of academia- and corporate-focused experiences fool you. These unique experiences and creative pursuits have uniquely positioned me to help passionate, mission-driven businesses like yours.

• I can write clearly and effectively about virtually anything. I know the questions to ask and how to do the research to fill in the gaps.

• I’m technically- and communications-minded, so I can make sure your site is built with UX, SEO, and accessibility best practices in mind without overcomplicating things or making your headache.